18A - Create a Customer Avatar

I would describe my customer avatar as a college freshman that has just gotten into college. They don’t have a car, they don’t have much money, but they are looking to get an education to further their career and need to find a way to pay for it. They came from a family that didn’t always have money but was focused entirely on their child going to college. They were able to put up enough money to last a year, but they were’t able to make the rest of the money so they had to just hope and pray that it would all come together. The student doesn’t know much about student loans so they pick any random company and hope it works out and that the company will take care of them, however they are being screwed and they don’t even know it. I have in common with the avatar that I had to look for a way to pay for college and could not find any good information on the student loan websites. I was lucky to have gotten bright futures but not many others are lucky and so my service would help those that are less fortunate when it comes to paying for college. I do not like to see people get screwed for no reason, and this is one of those situations where many are getting screwed.